The Difference

With a name like Something Different, you might be wondering what makes us so different. Two decades in the event industry have taught us that our job is to be a true partner to our clients, which means that we need to deliver on multiple fronts — it’s not enough to simply stock beautiful rentals (although, we do that too!). The difference comes down to three distinct but equally important elements of SDPR: our products, our process, and our people.

The Perfect Piece for Every Party

While we offer a level of service that far surpasses a traditional product-pushing company, we’d be lying if we said we weren’t really proud of our product selection. We carry pieces that cannot be found elsewhere; we regularly travel the globe in search of hidden gems to add the perfect touch to every tabletop.

But we’re also practical, and we’ve spent just as much time sourcing simpler product collections for more budget-conscious, utilitarian events. Price should never impede style, which is why we have event rental options for every budget, in varying sizes, colors, and styles. Our vast inventory allows us to bring something different to each and every occasion, depending on your needs.

The Difference is in the Details

From initial order to final product count, our process guarantees that our clients are taken care of at each stage of the event planning process. Our website makes it easy to browse, save, and rent your pieces online, and our customer service team is always available to answer questions.

We also allow you to select specific drop zones within your event space, so we know exactly where each wine glass, charger, and table runner needs to go (and in what order it needs to come off the truck), even in the largest of venues. Pair that scrupulous detail with our GPS-tracked delivery trucks, and you can feel confident that your items are all accounted for.

Whether your party is a 20-person rustic bridal brunch or a 2,000-person sleek and sophisticated gala, our process ensures that we have what you need, when you need it, where you need it.

It All Comes Down to People

People are at the core of every event — everyone from the guests to the staff plays a role in bringing an event to life. As such, we invest as much in our people as we do the quality of our products. When you call on our team, you can truly rely on us. Whether it’s an order update, a broken item that needs replacing, or an 11pm last-minute location update, our people will do what it takes to keep your event on schedule.

Our goal is to make a difference — for the events that we touch to run seamlessly. Consider our team an extension of yours; we are your partner in any and all events.

Our Team

Seth Stern

Chief Difference Officer

Seth acquired Something Different Party Rental (SDPR) in 2005. Prior to taking over SDPR, Seth worked as an events producer and planner, creating events for some of the world's top publications and high-profile individuals. It was this experience that led him to the event rental space; after years of working hands-on with different rental companies, he understood the need for reliable, personable vendors that could consistently deliver exceptional product. Ask clients why they love working with SDPR, and the resounding response is that Seth and his team make all the Difference. Since he acquired SDPR, the operation has tripled in size, and the company has become known in New Jersey and New York City for its superior customer experience and attention to detail. Seth is dedicated to doing things better; he will go above and beyond to ensure that his clients’ events run smoothly, no matter what! 

Liza Geduldig

Director of Business Development

Liza Geduldig is SDPR’s Director of Business Development. She began her events career 15 years ago, organizing large-scale events and University ceremonies through Brown University’s event department. Prior to becoming an SDPR Difference Maker, Liza was an SDPR client. She worked as the Director of Sales at Cloud Catering & Events, Director of Sales at the Altman Building, and Senior Events Manager at Neuman’s Kitchen, all of whom utilized SDPR for event rentals. Turns out, she loved working with SDPR so much that she decided to make it a full-time gig. Liza’s vast experience working on large corporate events, weddings, and other sizable special events (both in back of house operations and client-facing, front of the house planning) makes her a huge asset to the SDPR team. Liza utilizes her keen attention to detail and thorough understanding of the events industry to truly make a Difference for SDPR’s clients.

Elaine Easton

Director of Accounting & Human Resources

Elaine Easton, Director of Accounting & Human Resources, brings years of experience in Accounting and Human Resources to SDPR. Elaine takes pride in her daily duties of handling the company’s finances, and is the backbone and sounding board for SDPR’s team of Difference Makers. Prior to joining SDPR, Elaine worked as an Executive Assistant to a Development Agent at Subway Franchise District Office for 9+ years.  Elaine has a Master of Science in Accounting, with a CPA Bridge Certificate. Learn more about Elaine

Andrea Colasuonno

Account Manager

Difference Maker, Andrea, previously worked at an amusement park and event venue where she was responsible for bookings, organizing events, hosting parties and ensuring operations ran smoothly. Through this, she learned how to multi-task — quickly and with a smile on her face. Her attention to detail, in addition to her warm and playful personality, helps clients feel supported and at ease throughout the event rental experience. When Andrea's not at work, you can find her hanging with her pups, binge-watching shows on netflix or trying out new recipes. Learn more about Andrea

Laura Palisi

Account Manager

As an SDPR Account Manager, Laura works with clients on rentals from start to finish. She takes great pride in establishing personal relationships with her clients and believes there’s nothing like the magic of seeing an event come to life.  

Her past work experience as Designated Manager at a major salon chain taught her how to establish long-term client relationships that, in turn, drove sales. She’s no stranger to the event world, though, with prior positions in special events & event planning. Learn more about Laura